LABFRESH: How LABFRESH raised €1 million with their bond
What if your loyal customers are not just buyers, but co-investors? That was the idea of Lotte, co-founder of LABFRESH – the brand that makes premium basics that are antibacterial, develop odors less quickly, and therefore last longer. Not disposable fashion, but sustainable essentials with real added value.
The challenge
How do you finance the expansion of your product line – such as a complete women's collection – when you need twice as much inventory and therefore twice as much working capital?
"“Voor een ladies line heb je niet één, maar twee keer zoveel voorraad nodig. Je zoekt dan een financieringsvorm die past bij je community.”"
The solution
LABFRESH chose a bond issue via Eyevestor because this platform fully handles both the issuance and management of digital investments. This meant you did not have to manage complicated documents, notarial deeds, or spreadsheets yourself.
"We waren één van de eersten die obligaties hebben uitgegeven via Eyevestor. Het voelde als een perfecte match."
The result
✔️ Super target of €500,000 achieved in a week.
✔️ A total of €1,000,000 raised.
✔️ More than 1,000 engaged investors from our network.
"Dankzij de sterke band met onze community voelden investeerders zich betrokken. Dat vertrouwen proef je tijdens de campagne."
"Het proces met Eyevestor was soepel, persoonlijk en flexibel: veel was mogelijk."
The future
With the three pillars of preparation, connection, and fire moments, LABFRESH continues to build successful campaigns.
?? See how LABFRESH truly gets their community to participate.
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