How B2C brands successfully raise capital with their own community
Imagine: You have a B2C brand and already have a small or large group of people who believe in your brand. Your followers grow, you have engaged customers, and your brand is picking up.
But how do you use your community as a growth accelerator?
How do you raise capital without losing your freedom of movement?
Sharefunding offers a unique opportunity: financing growth with the people who already believe in you. Not through traditional loans that tax your cash flow, but through shared ownership with your fans, customers and employees.
But a successful Sharefunding round for a B2C brand requires more than a strong product. It requires strategy, storytelling and a community that wants to help build.
How do you ensure that your community actually invests? How do you activate your community in the preparation, during the go-live and afterwards?
During this webinar, successful B2C brands will share their concrete experiences with Sharefunding. Together with Fabio Capuzzato, they unravel what works, what you encounter and how you can successfully use your community.
What you'll learn:
- How B2C brands are successfully converting their community into investors
- Concrete strategy for pre-registration and campaign design
- How to make the most of your mailing list and social media channels
- What Is Involved in Storytelling That Converts
- How to keep investors engaged after the round
- Real-life examples of B2C brands that have done it themselves
For whom
For founders and marketers of B2C brands in fashion, food, retail and lifestyle who want to finance growth through Sharefunding. Whether you have a community of 10,000+ followers or are just building: this webinar shows you how to turn fans into investors.
About the speakers
- Wouter de Roy - founder of clothing brand Cortazu, shares the concrete steps and learnings from their own Sharefunding round.
- Nelli Jeloudar - Head of New Markets at LABFRESH, shares unique insights from their own Sharefunding round.
- Fabio Capuzzato - Partnerships & Growth at Eyevestor and expert in the field of Sharefunding.
When?
📅 Date: Tuesday, 10 March 2026
🕙 Time: 12:00 PM - 12:45 PM
💻 Location: Online webinar
Sign up for free and discover how B2C companies approach Sharefunding smartly and successfully.
You can register via: https://eyevestor-b.webinargeek.com/hoe-b2c-merken-succesvol-kapitaal-ophalen-met-hun-eigen-community?cst=blog