LABFRESH: How LABFRESH raised €1 million with their bond
What if your loyal customers are not just buyers, but co-investors? That was the idea of Lotte, co-founder of LABFRESH – the brand that makes premium basics that are antibacterial, develop odors less quickly, and therefore last longer. Not disposable fashion, but sustainable essentials with real added value.
The challenge
How do you finance the expansion of your product line – such as a complete women's collection – when you need twice as much inventory and therefore twice as much working capital?
"For a ladies' line, you need not one, but twice as much inventory. You then look for a form of financing that suits your community."
The solution
LABFRESH chose a bond issue via Eyevestor because this platform fully handles both the issuance and management of digital investments. This meant you did not have to manage complicated documents, notarial deeds, or spreadsheets yourself.
"We were one of the first to issue bonds through Eyevestor. It felt like a perfect match."
The result
✔️ Super target of €500,000 achieved in a week.
✔️ A total of €1,000,000 raised.
✔️ More than 1,000 engaged investors from our network.
"Thanks to the strong bond with our community, investors felt involved. You can sense that trust during the campaign."
"The process with Eyevestor was smooth, personal, and flexible: a lot was possible."
The future
With the three pillars of preparation, connection, and fire moments, LABFRESH continues to build successful campaigns.
?? See how LABFRESH truly gets their community to participate.
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